volvo

electric


Launch
12/03/2020

Volvo Trucks North America is at the forefront of the shift to electromobility, with over 700 Volvo VNR Electric trucks currently in operation throughout the United States and Canada. These trucks have collectively traveled more than 20 million miles with zero tailpipe emissions, resulting in the elimination of approximately 34 000 metric tons of CO₂—comparable to removing over 7 000 passenger cars from the road for an entire year. These achievements in North America contribute to Volvo Trucks’ global progress in heavy-duty electrification. Since 2019, Volvo has delivered more than 5 700 electric trucks across 50 countries, which have together covered 250 million kilometers (155 million miles).

vnr electric COLOR STRATEGY


EXTERIOR

ELECTRIC GREEN

#007982

INTERIOR

RAVEN BLACK

#eD3935

WREN GREY

#8C857B

SAFTEY GREEN

#92C814

vnr electric exterior TRIM



electric green
matte black

TRIM FEATURES

grille - body color                                                   grille surround - body color                                     bumper - body color                                                                           air intake - matte black                                             air intake surround - body color                                      door handle - matte black                                      cab | side mirrors - matte black

vnr electric interior TRIM



INTERIOR TRIM STRATEGY


Volvo’s design studio was assigned to develop a design strategy for the company’s first electric product. The goal was to highlight the new electric vehicle while minimizing costs by utilizing existing Color, Material, and Finish (CMF) elements. Existing materials were retained, but a distinctive electric green color was introduced to set the electric products apart within the CMF strategy.