volvo
electric
Launch
12/03/2020
Volvo Trucks North America is at the forefront of the shift to electromobility, with over 700 Volvo VNR Electric trucks currently in operation throughout the United States and Canada. These trucks have collectively traveled more than 20 million miles with zero tailpipe emissions, resulting in the elimination of approximately 34 000 metric tons of CO₂—comparable to removing over 7 000 passenger cars from the road for an entire year. These achievements in North America contribute to Volvo Trucks’ global progress in heavy-duty electrification. Since 2019, Volvo has delivered more than 5 700 electric trucks across 50 countries, which have together covered 250 million kilometers (155 million miles).
vnr electric COLOR STRATEGY
EXTERIOR
ELECTRIC GREEN
#007982
INTERIOR
RAVEN BLACK
#eD3935
WREN GREY
#8C857B
SAFTEY GREEN
#92C814
vnr electric exterior TRIM
electric green
matte black
TRIM FEATURES
grille - body color grille surround - body color bumper - body color air intake - matte black air intake surround - body color door handle - matte black cab | side mirrors - matte blackvnr electric interior TRIM
INTERIOR TRIM STRATEGY
Volvo’s design studio was assigned to develop a design strategy for the company’s first electric product. The goal was to highlight the new electric vehicle while minimizing costs by utilizing existing Color, Material, and Finish (CMF) elements. Existing materials were retained, but a distinctive electric green color was introduced to set the electric products apart within the CMF strategy.